It was a cool December morning in Ft. Meyers in 2011. Steve was talking to his mother about his brother’s idea to build a bicycle that’s made entirely of bamboo. “He should build something useful like a toothbrush” his mother said….
The light bulb had just been flicked on.
You see… Steve, just as so many other Americans, was hit hard by the recession. At that time he was a restaurant owner struggling just to keep the doors open.
But being the entrepreneur he is, he saw a need for a “green” biodegradable toothbrush. As fact would have it, over 1 billion plastic toothbrushes are thrown away each year in the United States alone…